On January 13, 2022, President of ESG News Agency USA, Rachel Tuffney, spoke with Richard Frank, VP, Global Brand Management, T. Rowe Price about how T. Rowe Price is thinking ahead for 2022 and connecting with their audience in a more authentic way.

Frank focused on the importance of flexibility and evolution when it comes to marketing, branding, and communications, especially in a post-pandemic world. He emphasized that companies need to think about how to engage with their audiences in a more human way and make them a part of the everyday conversation.